| Session 5 |
Halal Marketing |
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11:10-11:50
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Halal Brand Development
- Identifying customer needs and overcoming entry barriers
- Delivering a Halal ethical product to the consumer
- Considerations when developing a Halal brand whether you are a startup or have an existing line of non-Halal products and would like to enter the Halal market
Jalel Aossey, Director, Midamar Corporation, USA
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11:50-12:30
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Global Competitivness needs more than Halal Certification
- Current untapped Halal markets
- Per capita income of potential customers in various markets
- How to achieve an edge in the competitive Halal market
Mohamed El-Mouelhy, Chairman, Halal Certification Authority, Australia
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12:30-13:10
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Best Methods to Reach your Desired Market in a Non-Muslim
Country - The US Experience
- Scope and size of the market
- Potential for manufacturers and service providers
- Practical methods to connect with your market
Salaudeen Nausrudeen, Positive Communications, USA
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| 13:10-13:20 |
Coffee Break |
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13:20-14:00
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The Convergence of Global Halal Trade and E-commerce
- Challenges of the Halal industry
- Role of technology in cross-border trade
- Value of e-commerce in Halal trade industry
Kombiz Eghdami, Chairman and CEO, Halal Exchange
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| 14:00-14:30 |
Panel Dicussion |